Sebastian Coe has stepped down from his ambassadorial role with Nike, with immediate effect.
What the actual story is?
The IAAF president has been under intense scurtiny over his association with the company due to a conflict of interest. He was blamed of to lobby on Nike’s behalf as part of Eugene’s bid to secure the 2021 World Athletics Championships. It is a position he has held for nearly 40 years. Although he declared he did not believe his role with Nike was a conflict of interest but he has admitted that the role had become a distraction which is not good for the IAAF and for Nike.
Coe has also announced that he will step down as chair of the British Olympic Association following the conclusion of next year’s Olympic Games, to be held in Rio de Janeiro.