Google AdSense is a great tool to earn money online. Although to start making revenue on the platform, you need to already have a website generating a proper amount of traffic.
The concept of this Google tool itself is pretty simple, but in order to successfully adapt it to your money making strategy, you’ll need some efficient tips and tricks. Therefore, in this article, we will share some most effective tips for monetizing your website with the help of Google AdSense.
Before We Start: How Does Google AdSense Work?
Google AdSense has a pretty simple concept. A person creates an ad and bids on it while Google finds publisher websites to show the ad on. The best thing about it is that you only need one code snippet to connect your website with AdSense, and the websites that the ad will be shown on are always relative to the ad creator’s business niche.
As a result, the publisher’s website gets paid a certain amount of bidding money paid to Google. After that, Google also gets its share of your paid money, and you get your target audience to visit your website.
Tip #1: Measure Your Own Campaign’s Performance
Before you start displaying ads to earn money on Google AdSense, measure your current Google Ads campaign performance with free tools like Clever Ads. This way, you’ll know which of your ads have great campaign scores and are generating a large amount of traffic and which ones need improving.
As mentioned before, traffic is very important if you want to make decent money with Google AdSense. Unfortunately, no traffic means no money.
Tip #2: Start Your AdSense Account
Google is very precise about who they let into their advertising network. Therefore, if the quality of content and the website itself is very poor, there is a high chance you will have to work on increasing these qualities before you can join the AdSense network.
Also, there are some basic requirements that every future AdSense user needs to meet. First of all, you need to be at least 18 years old to join the ad network. You will then need to create a Gmail account that hasn’t been linked to any other AdSense account. And finally, you’ll need to have a website with unique content that meets Google’s requirements.
To get your AdSense account approved, it usually takes around 24 – 48 hours, but sometimes it may take up to a couple of weeks.
Tip #3: Create an Ad Unit
Ad units represent a specific space on your mobile app or web page that the ad is going to be displayed. First of all, you’ll need to start creating an ad unit, and only then add a code that will describe a certain website or app place where the ad will be shown.
To start with, pick the Display ad unit. When it comes to the website platform you chose to use, there are quite a few ways to add ads to your site. Depending on the platform, the website code might need editing, while some of the platforms have built-in support to add and display ads.
Tip #4: Experiment With Different Types of AdSense Ads
To generate the highest ad revenue possible, it is recommended to experiment with different types of AdSense ads and determine which ones work the best for your website. A lack of experience means tmhat you will be prone to errors, but that should not be something to discourage you. Continue trying ad variations until you become more familiar with the platform and get the most out of what it has to offer.
Having a general understanding of what type of ads there are helps as well. Here are some of the most commonly used AdSense ads:
- AdSense Ad Type #1: Display ads. This type of ad is the most popular and often used on AdSense. These ads are responsive; therefore, they fit on most screens.
- AdSense Ad Type #2: In-article ads. These ads are displayed in the middle of the article, matching the topic of the content.
- AdSense Ad Type #3: In-feed ads. Ads fit in naturally and are shown on the feed, list, or sidebar.
- AdSense Ad Type #4: Matched content ads. Ads are placed on web pages that show similar content. These types of ads usually increase pageviews.
- AdSense Ad Type #5: Link ads. These ads display only text with topics that might interest the website visitor.