Are you a business owner located in Portsmouth? Are you an ambitious regional entrepreneur just starting out in the area? Or maybe you already own a successful enterprise somewhere else, and would like to expand your corporate family by establishing a new local office? Whichever the case, you are likely already considering ways to make your online presence steal the spotlight.
However, unless you already have one or more in-house specialists for search engine optimization who are available at your beck and call, you will likely need to outsource that critical task. The somewhat tricky part of it is that you have to adapt the process for the local playing field, in other words, you are going to need to find a Portsmouth SEO company if you want to achieve the best results. But how do you find a good one? We gathered some tips to help you do it! Keep reading to find out!
Start your search big and then narrow it down.
If you are looking to sign up with an SEO company that is based in Portsmouth, chances are you are going to start out browsing for that exact same thing: “SEO company Portsmouth”. Great start!
Regional keywords can be an amazing filter which instantly limits your search results to only those that are relevant to your local area. They definitely make for a better starting point than any plain old generic search term. But did you think about narrowing it down from there?
Since you are looking for help with your SEO strategies, why not employ some of the business tricks yourself? If you get creative with it, you can use several different types of keywords, which you can read about in this informative guide article, to refine your search results even more.
Take your time to screen absolutely everyone.
Not every SEO agency in or around your new target area will meet your particular needs, and entering into a contract with someone just because it is geographically convenient will spell slow and painful death for your conversion rates. Invest the tie and effort to do a thorough background check on all the prospective agencies.
Get your hands on their reviews, testimonials, and all of their case studies. In nine times out of ten, all of these things will be available on the company’s own websites, either in the “about us” section, or under “user experiences” (typically directly linked at their home page).
Keep in mind, though, that these people are running a business. At the end of the day, no one is going to go on their own website and post a review that paints them in a bad light. Therefore, if you are looking to get a more realistic, more unbiased image of who they are, what they do, and how they do it, make sure to do your screening using multiple sources.
Look up the company you are considering on Google Yelp, even Pissed Consumer. Get an idea of what other people think about them. Another brilliant website to take into account is the platform Glassdoor, which allows employees to safely and honestly review and rate the company that they are working for. Simply type in the company name and see what comes up! You can access the Glassdoor reviews at this link: https://www.glassdoor.com/Reviews/index.htm
It is a lot of work, and may sound tedious and borderline nitpicky, but you should really make sure to do a thorough check in every SEO agency you are considering, be there two or twenty of them. Covering all your background bases right at the outset will save you a lot of time, effort, money, and nerves in the long run.
Take some time out of your schedule to arrange a consultation.
This is also another way to instantly filter out any scammers or otherwise unreliable business entities: any SEO company that has a shred of professionalism and values the quality of their business will offer you free consultations before even mentioning a contract. These people will want to build rapport with you and let you know that they are there to help you, not bleed your wallet dry.
Distance is not a valid excuse, even if you (or your representative) are not in Portsmouth at the given moment. Consultations can be done online, via live chat or video conference calls. There are some things you should know to expect from a good quality consultation:
They will be open to both generic and specific questions, and always be willing to rephrase their explanations in a way that you are certain you can understand. They will likely already have some research done on your industry, and will happily demonstrate strategies they successfully used in similar contexts.