Nowadays, freelance SEO consultants can be found all over the Internet. With the overabundance of marketing experts, the pool of consultants specializing in organic search optimization is not as scarce as it used to be.
But how do you know when you need help with the SEO for your business? And can you ever be sure that you are hiring the right SEO consultant for your endeavour?
The Impact of Good and Bad SEO
There are lots of ways in which hiring a freelance SEO consultant can affect your business and its reputation, and not all of them are good.
Search engines’ crawlers can take their time, so the results of your consultant’s work don’t always take place immediately. It wouldn’t be nice to see your consultant has earned you a Google penalty months after you’ve finished working together. Penalties can be a consequence of search engine algorithm updates, but the direct cause will still be violating the basic principles.
Hiring a reputable freelance SEO consultant is of utmost importance if you only want what’s best for your business. In the long run, good SEO pays for itself many times over.
Finding Your Freelance SEO Consultant
Are you wondering where to find the SEO consultant that will help you bring the best results as well as new clients? Google, LinkedIn, and freelance platforms would be the obvious answer. However, it makes perfect sense that the freelance SEO consultant you’re looking for would be omnipresent. The more networks on which your potential freelance SEO consultant is present – the better your chances to correctly evaluate their expertise.
Professional networking and freelance platforms allow you to take a peek at potential candidates’ expertise and past working experience. Sometimes you can even see precisely the types of tasks they are proficient in as well as what people are saying about them. It would be even better if the consultant you have your eye on has a website.
A freelance SEO consultant can paint the best picture of himself through his website in more than one way. Big brands’ marketing departments employ a little thought experiment to help them pick the top candidate. By trying to reverse-engineer the work an SEO consultant has done for himself, you can arrive at an approximate measurement of his skill.
Domain-specific SEO Consultancy
Depending on the business type, there are many ways to implement search engine optimization. For instance, the SEO for e-commerce platforms differs wildly from what a news website would need. Hire a consultant who is well versed in SEO for your business type and consider half of the work done. Whether you need on-site, off-site, or technical SEO, you will benefit the most from an experienced consultant who is always on top of the latest developments.
Deepak Shukla has received many awards for his work. His case studies demonstrate the meticulous work he is doing for everyone to see. Everybody needs an SEO consultant who will guide them through the process, and Deepak provides that with a free course for his clients. Contact him today, or get an SEO audit free of charge today!