Today, anyone who runs an organization or business, or just has a passion needs a website to share it with the world. In fact, there are three ways of creating a site. The longest and most challenging one is to hand-code it, which is time-consuming, without mentioning the fact that you will have to learn one or several programming languages. So be ready to spend ages getting new skills and turning them into reality.
The next option is to hire a web pro or studio to do all that work for you. Sounds comforting, isn’t it? Until you learn the total price of their services…
Here we come to the third opportunity that the modern world gives you — website building services which are WYSIWYG (‘what you see is what you get’) online and offline website builders for creating professional-looking websites. The best part is that these drag-and-drop builders require no experience or code knowledge.
If you decide to go with the third option, you can proceed to the next step, i.e. select the right platform. To make it clear straight away: it’s not going to be that easy since the website builder market is quite diverse. You are sure to find a number of top lists and reviews but you probably won’t understand if it’s for you or not until you try it.
uKit website builder stands out from the list by introducing advanced tools and updated designs. In a nutshell, this service makes it easy to create full-featured, mobile-compatible sites on a budget and with no coding required. uKit offers four pricing plans but you get a 14-day free trial period to try any of them and decide if it’s your thing.
Let’s now dive into the nitty-gritty of the uKit website builder and see how you can craft your personal website step by step.
uKit offers you two signup ways: with your social media account or with your email. Remember the information you indicated because it will be necessary for logging in to your account in the future.
Select a Template
When signing up, you are asked to select a design. All the templates (over 300) are sorted by themes for your convenience. You’ll also find a collection of one-pager designs and a premium section with the latter available for Basic, eCommerce or Pro account holders. If you are a creative and resourceful person and don’t need ready-made templates, you can go for a blank one and create a website from scratch. Anyway, whatever sphere you work in, in uKit, you are sure to find templates, tools, and features to match.
Based on one of the best samples of visual editors, uKit provides a user with an opportunity to design an appealing website from scratch without any preparation stages in a couple of hours. This is the major benefit of the website builder: any person can avail a stunning result when working with it.
After you make a choice that doesn’t seem to be so easy due to such a wide range of templates, you can preview designs. Since the uKit layouts are adapted to desktop, tablet, and mobile screen sizes you can try yours to all types of devices before making the final decision. On top of that, you can change the design afterward if you feel that it doesn’t suit your business, blog, or other needs. Not all website building services can boast such a feature!
Choose a Domain Name
Another thing to choose is a domain name for your website. It should be thoroughly selected because this is the first thing your potential clients pay attention to. That’s why it’s important to make your domain name memorable and easy to understand. The service offers you a technical domain. Mind that once the website has been created, the name can’t be changed. To select a new technical domain, you will need to create a new website. Or, you can buy a custom domain name like mysite.com directly from uKit or connect an existing domain name you purchased from a third-party domain provider. The choice is yours. Plus, uKit is a fully hosted platform so you won’t need to look for a hosting provider to start your website.
Now, you finally get to the backbone of any website builder — the Editor.
Any template contains default pages that can be modified, deleted or added in the Page mode. In the Design mode, you configure the color scheme, site background, fonts, enable animation for widgets and can even turn on a website version for visually impaired.
So when the design is chosen and the pages are configured, it’s time to fill them with content. You go to the Builder mode for that. This is the place where the real magic happens. This mode consists of many widgets divided into categories to facilitate navigation. You set up those that fit your business.
uKit has an advantage when it comes to design responsiveness — all designs are optimized for a multi-device experience and can automatically adapt themselves to any screen size, be it mobile, tablet, or a laptop.
If you run an online store, you can’t do without Product, Card and Price List widgets. The platform also gives access to such external services as Ecwid Shop, amoCRM and Cost Calculator.
With amoCRM, you can keep track of clients and orders, launch effective advertising campaigns and get the maximum return on investments from the context ads and other promotion channels! All information about clients will be automatically passed from your website to the main sales pipeline in the AmoCRM account.
Cost Calculator is a must for those who sell complex products/services as it lets site visitors calculate the total price by themselves selecting the necessary parameters. This tool is sure to engage more audience, so don’t ignore it!
Moreover, you can not only set up shipping and payment methods but also select the currency for store items (over 10).
Configure Promotion Tools
The uKit developers didn’t stint on promotion tools.
The first thing to do in your website promotion is to create unique content that should be based on thematic keywords. Unique content includes original texts, images/photos and audio/video files that have no other matches in search engine results. To check how unique your content is, a special tool is implemented. You can find it on the Dashboard in the Promotion section. When you click on it, the system shows if your site is optimized enough according to 5 aspects. What is more, it gives you advice on how to improve each of them.
Then, you can go to Pages and add meta tags for the correct display of your website in search engine results and social media. They are just three: title, description, and keywords. To get the changes applied, you need to publish the website (or republish if you published it before).
Finally, a wide range of extra services for boosting your sales or simply improving your search engine rankings. You can find them on the Dashboard:
- add your website to Google Search Console to make your site visible for search engines;
- enable Google Analytics service to help you collect and analyze information about your site visitors. It’s a must-have for any marketer or someone interested in increasing the conversion rates;
- if you run a company, add its info to Google Maps to get your website to appear in search results of users near you. This will help them find you quickly and increase your credibility;
- connect Google Tag Manager to manage and deploy marketing tags (snippets of code or tracking pixels) on your website with no code modification;
- set up a Facebook Pixel to track the visitors’ behavior on your site, analyze target actions and configure Facebook ad campaigns;
- connect SendPulse — a marketing platform for creating and managing various channels of communication such as emails, newsletters, SMS, web push notifications, etc. — to improve conversion rates.
After finishing your precious work you can preview your brainchild and see how it’s going to look like on different devices: a PC, laptop, tablet or mobile phone. Once you’re satisfied, click ‘Publish’, and… it’s live!
Later, whenever you want, you can edit your website and republish it.
Now, enough with the theory. Try it out yourself and let the results speak for themselves!