90% Indians Don’t Sleep at the Right Time: Godrej Interio Study

Godrej Interio has created a very strong footprint in the category of healthcare mattresses owing to a slew of scientifically and ergonomically developed mattresses. The Posture Support Mattress is designed to support the body posture while sleeping and It comes in three variants suited for different body types – Lean (40-60kg), Medium (50-90kg) and High Built (80-100kg). Through #SleepAt10 initiative, Godrej Interio aims to create awareness amongst the people about how important sleep is to not just one’s physical wellbeing but also ones mental health. The mattress brand also brings forth the negligence that lies in identifying a mattress and how this is impacting the socio-economic fabric of the nation.

The study revealed that more than 51 per cent of Delhities sleep post mid-night and around 35 per cent sleep less than six hours daily. Unfortunately, this alarming trend is not only limited to Delhi but it is a nationwide phenomenon as the study as was conducted across 8,000 Indians living across the metros. To get undisturbed sleep and thereby derive various health and productivity benefits, Godrej Interio has launched the revolutionary Posture Support Mattress. International footballer Aditi Chauhan, who is also a strong advocate of a disciplined sleep routine, launched the mattress and spoke about the role that a good sleep routine has played in her success as an athlete.

  • More than 55% of people browse phone and internet before sleeping
  • More than 51 % of people sleep post-midnight
  • Close to 35% people sleep less than 6 hours daily

Aditi Chauhan, said, “Football is an extremely agile sport wherein alertness and fitness remain integral to success. A tired or unfit body will not be able to perform well in such demanding sports. Hence, adequate and quality sleep is necessary since it reenergizes the body and rejuvenates the mind thereby refreshing one to perform to his or her optimum level.”

Dr. Vivek Nangia, Head and Director of pulmonary critical care and sleep medicine, Fortis hospital said, “Inadequate sleep leads to obesity, heart disease, diabetes, shortens one’s life expectancy and several other mental and health concerns. In the recent years, owing to our lifestyle, sleep deprivation has been a rising medical concern. As a sleep specialist, I see several children- our nation’s future, suffering from varied health issues owing to negligence of a good sleep routine. A child needs 10 to 12 hours of continuous sleep, rather than multiple naps, by the age of two. And its up to us as parents to ensure that we facilitate a good sleep routine for ourselves as well as our children.

Anil Mathur, Chief Operating Officer, Godrej Interio, said, “We have always believed that quality and adequate sleep is closely related to the mattress one uses. If the mattress is better, it offers a more comfortable sleep thereby enhancing sleep – both qualitatively and quantitatively. Hence, we have launched this revolutionary Posture Support Mattress as part of our sleep@10 campaign so that this issue is mitigated at the earliest.”  

Adequate and quality sleep is essential towards leading a healthy lifestyle and ensuring one’s wellbeing. To aid the sleep@10 concept, Godrej Interio has therefore created a sleep-o-meter that helps track people’s sleeping patterns.

The new Posture Support Mattress range is priced between Rs. 16,000 – Rs. 53,000.

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