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Too hot to handle? Zomato removes ads from porn sites

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Finally Zomato has decided to remove it adds from porn sites.

Image via hungryforever.com
Image via hungryforever.com

What the actual story is?

Zomato, a restaurant search and food delivery firm, has left no stone unturned to stay in business. Last week Tech in Asia reported how Zomato added an in-app chat feature to help customers talk to its team. It also started advertising on porn sites – with great success! They have the general perception that porn sites work. But barely a week into its campaign, the company has had to back down.

Image via madovermarketing.com
Image via madovermarketing.com

“… we’re killing the porn site campaign, because we sense we crossed the fine line between marketing irreverence and cultural insensitivity. If we did, and ended up offending or disrespecting anyone in any way at all, we are sorry.” Said CEO Deepinder Goyal.