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Seven Steps to Effective Keyword Research

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Keyword research is not just about getting to the top of the Google search engine results. It is about getting to the top of the results that are going to be seen by your target audience. You could make up a word today and very quickly get your website to the top of the search engine results with it, but nobody will ever see your website because nobody would type your keyword into the Google search engine. Here is a little help for you to find effective keywords.
 
keyword-research-process

1 – You know your target audience already so use that information

If you were in your target audiences shoes, what would you type into the Google search engine? What in particular would you be searching for? Is your target audience going to search for a company? A product? A service? A brand? Are they going to search for a technique in order to reach the products they involve? You know them, so use that information to pick the most suitable keywords.

2 – Google suggestions is the newest power tool

Start typing in the keywords that you think your target audience would type into Google. As you do you will see Google suggestions start to drop down. Take note of the ones that you think your target audience is going to stop and use. These are now what you should base your keywords on for some of your pages, and if you can find a way to fit a full suggestion in the page content of your web page then it cannot hurt.

3 – Use a number of keyword suggestion/planning tools

Do not just use one tool, you need to use a lot of them to be sure of what you are seeing and to build up your list of keywords. The more tools you use then the higher the chances are of you getting a bit of variety in your keyword profile. There are a few different keyword selection tools and some are going to help you expand your list whilst others will show you which words are probably not suitable for your website. Using a lot means that you are not limited by a smaller and less diverse list of keywords.

4 – You can spread a massive list of keywords around just one website

This is especially true when you remember that a website should have around 12 keywords per page. It is recommended that you put 8 to 10 keyword in your Meta keyword section, though some should probably be synonyms with maybe one or two long-tailed keywords.
You are going to have a long list of keywords, but there are probably going to be a lot of pages, and do not forget that you have a lot of places to put these keywords–from your Meta tags to your images.

5 – Test your pages once they have keywords

You should test your pages once they have keywords in to see which are the most successful. This means adding in your Google Analytics codes and checking on your pages to see how many visitors they are getting. A lot of visitors may be proof enough that the keywords for the page are useful–that is unless the traffic is coming from somewhere other than the search engines. Plus, if a lot of people leave the website after seeing that page then there is a concern for you too.

6 – Trial and error test some keywords with Google AdWords

Try an advert to see if it sells, and tie it with a landing page that you know sells. Once you have this you can start trying the advert and landing page combination with different keywords. The keywords that lead to a sale are the ones you should consider keeping, especially if your product pages and other pages that may help you make a sale. Do not abandon the keywords that do not result in a sale as there are numerous reasons why those keywords could still be handy.

7 – Remember to monitor your competitors

You can steal keywords from your competitors, so keep a watch on the ones they use. Run backlink checker tests and look at the anchor text in their backlinks as they too may be valuable keywords. The competitors that rank above you on the search engine results are the ones with the “potentially” more powerful keywords. Your competitors may be putting a lot more money into keyword research than you, which is why you need to keep watching them.
This Article is Written By Sonia Jackson She works at  writing-service-assistantThe site Provides Best Articles for bloggers on Different – Different Niche.