People ordering Happy Meals at McDonald’s will get a book as their prize through Feb. 15.
More than 17 million books will be distributed this way.According to the Los Angeles Times, McDonald’s is including four different books in this experiment. Three of them are Valentine’s Day themed.The books are specially made to fit into Happy Meals. Spanish-language versions of the books will be available at some stores. McDonald’s has partnered with the literacy nonprofit Reading is Fundamental, donating 100,000 books to the organization.
This is the third time when McDonald has served miniature paperbacks instead of plastic toys in its Happy Meals.