So, can you believe this? Yup, it’s true. An enterprising chicken named Betty is literally breaking down boundaries for hens across the globe by going online to prove that she’s more than a piece of meat. In fact, she is handling and running the twitter account of Australian food chain Chicken Treat and playing the role of the social media marketing professional.
So, how things are working?
This four year old Betty generally tweets with the hastag #ChickenTweet. Although she is quite news to this job and she is making a hell lots of mistakes but she is attracting the attention of many customers. People are crazy to follow her @ChickenTreat.
She has a computer in her coop that she uses to post whatever’s comes into her mind. Till now, she’s only managed to type one actual word amongst the thousands of random characters, but she is creating sensation by her work. But here is a Tweeting Chicken Aha!
Many people happen to find Betty’s nonsensical updates delightfully on Twitter.
So, we must say it is a brilliant marketing campaign by Chicken Treat which runs 70 outlets across the Australia.
(With some inputs from cbc.ca)